Floorplan Financing Explained: How Equipment Dealers Can Finance Their Inventory Buying inventory is one of the biggest financial commitments for an equipment dealership. A dealer may need to purchase several machines before they are sold, which means significant amounts of capita... Inventory Strategy
Why Good Machine Descriptions Sell More Equipment When a potential buyer visits an equipment dealer's website, they are usually comparing several machines at the same time. They may be looking at different brands, models, prices, locations and condit... Equipment Sales Inventory Strategy
Dealer Website Best Practices: 10 Ways to Improve Your Equipment Dealership Website When a potential customer visits your website, they're already interested. The question is whether your website makes it easy for them to take the next step. Today's buyers compare multiple dealership... Equipment Sales
What Makes a Great Equipment Dealer Website? For many equipment dealerships, the website is the first place a potential customer learns about the business. Whether a buyer discovers your company through Google, a marketplace, social media, an em... Equipment Sales Stock Management
The Ultimate Guide to Social Media Marketing for Equipment Dealers We have already covered general equipment marketing tricks and tips for equipment dealers. However, we have not spoke specifically about social media. Social media isn't where most heavy equipment sal... Equipment Marketing Equipment Sales
AI Equipment Valuation: How Dealers Reduce Inventory Days and Improve Cash Flow When people think about equipment valuations, the conversation usually starts with accuracy, i.e. getting the price exactly right so you maximize margin on every sale. That's not inherently wrong, but... AI in Construction Equipment Sales
Top Marketing Strategies to Boost Heavy Equipment Sales Selling heavy machinery requires more than a firm handshake and a physical lot tour. Buyers conduct extensive research online before ever contacting a sales representative. Dealerships must implement ... Equipment Marketing Equipment Sales
SEO for Heavy Equipment Dealers: 12 Ways to Rank Higher on Google For many equipment dealers, Google is one of the largest sources of potential buyers. Before contacting a dealership or visiting a marketplace, buyers often search for specific machine models, compare... Equipment Marketing
The Ultimate Guide to Heavy Equipment Marketing Marketing heavy equipment is different from marketing almost anything else. A buyer doesn't purchase an excavator or wheel loader on impulse. They research specifications, compare machines across mult... Equipment Marketing
Selling Machinery Internationally Starts Long Before Shipping For many equipment dealerships, the buyer isn't always local. A wheel loader in Sweden might end up working in Spain. A tractor in the Netherlands could be sold to Poland. An excavator listed in Germa... Equipment Sales Inventory Strategy
Why Spreadsheets Eventually Hold Equipment Dealerships Back Most equipment dealerships start with spreadsheets instead of specialist inventory software. At first, it makes perfect sense, as there are only a handful of machines to manage. So everyone knows wher... Equipment Sales Stock Management
Why Equipment Dealers Should Stop Creating PDF Offers From Scratch When a customer enquires about a machine, the way you present that machine often shapes their first impression of your dealership. A phone call may start the conversation, but a professional PDF offer... Inventory Strategy