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About Machineric – Heavy Equipment Dealer Software Experts

We Support Heavy Equipment Dealers Worldwide 


Machineric team has years of experience working with heavy equipment and vehicle dealers. This deep understanding of your industry allows us to design solutions that truly meet your needs.

We enjoy attending industry fairs and visiting our customers in person. Meeting you in real life helps us truly listen to your needs and understand your challenges. This way, we can work together to create better solutions that are tailored specifically to your business.

Our team is here to support you in digitalizing your processes and boosting your sales. When we understand your goals, we can help you achieve them.


Learn more about our services

We Help Equipment Dealers Grow

Meet the Heavy Equipment Industry Experts Behind Machineric

Dedicated experts fuelling YOUR growth  

Annika Amenberg

Chief Executive Officer

Our founder and chief visionary, Annika, is the driving force behind our company. She is involved in the development of our software, marketing, and customer experience strategies.

+372 50 34 974

annika@machineric.com

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Ann-Sofie Kull

Chief Sales Manager

Our co-founder Ann-Sofie loves a good challenge and her passion is to grow our customers revenues and see them thrive.

+467 027 888 47

annsofie@machineric.com

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Mai-Liis Vaher

Chief Technology Officer

Mai-Liis, with her international experience, helps us understand the development needs. She is determined to drive success and bring the company to the next level.