In Estonia’s competitive heavy machinery market, TradeHub has quickly established itself as a trusted independent brokerage. Rather than operating as a traditional dealership, the company focuses entirely on helping customers buy and sell used construction equipment with transparency, expert guidance, and a personal approach.
Every machine is carefully inspected. Every valuation is handled professionally. Whether it’s a direct listing or a commission-based sale, TradeHub manages the entire journey — from sourcing and documentation to logistics and final handover.
Growing Fast — and Feeling the Pressure
Each machine required careful documentation. Listings had to be uploaded to the website, then manually advertised across marketplaces and social channels. Updates had to be repeated everywhere. Inquiries arrived from multiple directions.
The work was manageable — but not scalable.
Time spent re-entering the same information could have been spent talking to customers. And in a brokerage business, relationships are everything.
TradeHub needed a system that would support their ambition without adding more administrative burden.
But as the business began to grow, so did the complexity behind the scenes.
One Entry. Total Control.
That’s where Machineric stepped in.
Together, we built a centralized system designed specifically for heavy machinery sales. Now, once a machine is inspected, its information is entered just once. From there, everything flows automatically:
- The listing appears on the website
- Marketplaces are updated
- Social channels are published
- Edits sync across platforms
- All inquiries are tracked in one place
Instead of juggling systems, TradeHub operates from a single source of truth.
At the same time, we launched a clean, trustworthy website that reflects the company’s professionalism and independent positioning. The result isn’t just operational efficiency — it’s credibility.
What Changed
The impact was immediate.
Hours of repetitive manual work disappeared each week. Listings became consistent across all channels. Updates were faster. Leads were easier to track and follow up on.
Most importantly, the team gained something far more valuable than automation:
Time.
Time to speak with buyers.
Time to build trust with sellers.
Time to focus on closing deals.
“We inspect and enter the machine once — and everything else just flows from there. It saves us time, keeps us organized, and helps us look professional to both sellers and buyers.”
— TradeHub Team
A Stronger Foundation for Growth
TradeHub now operates with a digital infrastructure that matches their ambition. The system scales with them — whether they manage five machines or fifty.
By removing friction from daily operations, they’ve positioned themselves not just as a brokerage, but as a modern, efficient partner in the machinery market.
And that foundation makes growth sustainable.
Discover TradeHub
Visit TradeHub: https://tradehub.ee/en/home
Thinking About Scaling Your Machinery Sales?
If you’re spending more time managing listings than managing customers, it might be time to rethink your process.
Get in touch with Machineric and discover how automation can support your growth — without adding complexity.