Skip to Content

Equipment Sales & Inventory Management Platform

Machineric provides heavy equipment dealer management software designed to help dealers, brokers, and industrial machinery businesses manage and sell equipment faster and smarter. Our cloud-based SaaS platform centralizes your inventory, equipment data, inspections, sales, and marketing efforts, giving you complete control over your machinery business in one easy-to-use system.

With Machineric, your team can create and manage accurate, high-quality equipment information from one central platform. Track machines and stock in real time, manage inspections and valuations, and keep specifications, photos, pricing, availability, and other relevant content up to date across your sales channels.

Unique QR codes connect every machine to the right information, whether it is being managed internally or presented to a potential buyer. From the yard to the sales process, Machineric reduces manual work, eliminates duplicate data entry, and helps your team work more efficiently.

All-in-One Heavy Equipment Shop Management Software

Our heavy equipment shop software offers everything you need to manage your dealership digitally:

  • Inventory Management: Track and update stock in real time, with easy import/export features for bulk listings. Keep equipment specifications, pricing, availability, photos, and other relevant information accurate and up to date.

  • Equipment Inspections & Valuations: Create and manage accurate equipment data through inspections and valuations. High-quality data entry helps your team make smarter purchasing and sales decisions while providing reliable information throughout the equipment lifecycle.

  • Sales CRM: Keep leads organized, monitor deals, and nurture customer relationships seamlessly.

  • Digital Marketing Tools: Automatically publish listings to multiple online marketplaces, increasing visibility and accelerating sales.

  • Auction Management: Run efficient auctions for trucks, construction, agriculture, material handling, and other equipment with tools to manage bids, set reserve prices, and generate post-auction reports.

  • QR Codes for Equipment: Give every machine a unique digital identity. A simple smartphone scan provides your team with instant access to inventory, stock status, inspections, maintenance and service information, while buyers can access the latest machine specifications, photos, pricing and availability.

Machineric’s marketplace functionality lets you manage and showcase equipment from multiple dealers or locations in one platform. Each listing reaches the right buyers, whether through a central multi-country webshop or localized marketplace views, making your sales process faster, simpler, and more profitable.

Marketplace & Auction Software Designed for Heavy Equipment Dealers

Managing equipment sales can be complex, with multiple listings, auctions, and sales channels to track. Machineric streamlines the process, giving dealers the tools they need to operate efficiently and boost revenue.

With Machineric, you can:

  • List trucks, construction, agricultural, material handling, and other equipment across multiple marketplaces at once.

  • Run digital auctions with transparent bidding, reserve prices, and post-auction reporting.

  • Track and analyze sales performance with built-in analytics.

  • Reduce manual processes and eliminate sales bottlenecks.

By combining marketplace and auction functionality with robust inventory and sales management, Machineric helps dealers handle stock, sales, and auctions in one centralized platform - saving time and maximizing opportunities.

Why Choose Machineric?

  • Cloud-Based & Easy to Use: Access your dealership anytime, anywhere.

  • Accurate & Centralized Equipment Data: Manage specifications, inspections, valuations, photos, pricing, availability and other machine information in one central system.

  • Integrated Sales Channels: Reach buyers across 270+ online marketplaces.

  • Connected Equipment Management: Use QR codes to instantly access the right machine information in the yard, field or office.

  • Comprehensive Dealer Management: From purchasing and inventory to marketing and sales, Machineric gives you all the tools you need in one platform - including pre-purchase inspections and valuations to make smarter buying decisions.

  • Accelerated Sales: Sell faster with better visibility and streamlined operations.

Join dealers across Europe who are already transforming their sales with Machineric, the leading heavy equipment dealer management software.

Ready to Transform Your Machinery Business?

Experience the power of a fully integrated sales management platform for heavy equipment dealers and auctions. Start buying, selling, and managing your inventory smarter, faster, and easier today.

Request a Demo

FAQ

In this section, you will find answers to frequently asked questions regarding equipment sales, inventory management, and QR stickers.


It’s an all-in-one solution for equipment dealers and brokers to manage inventory, track sales, list machines online, and run auctions—all from one platform. It helps streamline operations and make smarter business decisions.

By centralizing stock management and automatically listing equipment across multiple channels, the platform increases visibility, generates more buyer interest, and speeds up the sales process.

Yes. Auction tools support live or timed bidding, reserve prices, and post-auction reporting, making sales transparent, efficient, and easier to manage.

You can track all equipment in real time, manage multiple locations, perform bulk uploads, and sync listings across marketplaces. This reduces manual work, prevents errors, and gives full control over your inventory.

With multi-channel listings, digital promotions, and integrated auction features, dealers reach more buyers, attract leads, and close sales faster—all while keeping inventory and sales data in one place.

QR codes for equipment sales and management provide a direct digital link between each machine and the right information. When scanned, a QR code opens the public listing for buyers or the admin view for internal teams, showing pricing, specifications, photos, availability, and maintenance records. This makes it easy to sell, manage, and maintain equipment efficiently, all from a single scan on any smartphone  -  no apps required.

When a potential buyer scans a QR code, they are taken to the public machine detail page on your website. They can view current pricing, specifications, photos, and availability. This provides buyers with accurate, up-to-date information and reduces back-and-forth with your sales team.

For internal staff, scanning a QR code opens the Machineric admin view, showing stock status, location, and availability. Teams can update records, reassign machines, and log maintenance directly from the yard or field, eliminating manual lists and spreadsheets.

Internal scans allow staff to log inspections, report issues, view service history, and schedule maintenance tasks, creating a clear and auditable maintenance trail while keeping machines compliant and operational. You do not need an app - QR codes work directly with any smartphone camera and open instantly in the browser .

Absolutely. QR codes are designed for real-world conditions, including dealerships, construction sites, rental fleets, and service teams, making it easy to access accurate machine data anywhere on-site.

Yes. The system works for small yards or large fleets, centralizing inventory, maintenance, and sales data while keeping information accurate and up to date.