We are delighted to share some exciting news from Riga. Machineric has been selected as one of the winners of the Visa She's Next grant programme, an initiative dedicated to supporting and empowering women entrepreneurs across Europe.
Receiving this recognition is a significant milestone for our team and a reminder of how far we've come in our mission to modernize equipment dealerships and digitalize heavy machinery sales.
Supporting Female Entrepreneurship
The Visa She's Next programme brings together ambitious women-led businesses and provides funding, mentorship, and visibility to help them accelerate growth. Being selected among a strong group of entrepreneurs and innovative businesses was both an honour and an encouragement for the journey ahead.
For us, this recognition goes beyond the grant itself. It reflects the growing awareness of the challenges that still exist in traditional industries and the opportunities that technology creates to transform them.
Building the Future of Equipment Dealerships
Since day one, Machineric has focused on helping equipment dealerships manage their operations more efficiently. What started as a vision to simplify machine sales has evolved into a platform that connects stock management, marketing, websites, CRM, auctions, and sales processes in one system.
The equipment industry is changing rapidly, and dealerships are under increasing pressure to work more efficiently while maintaining strong customer relationships. Our goal has always been to provide the tools that help dealers adapt to this new reality while reducing manual work and improving visibility across their businesses.
The Visa She's Next grant will help us continue investing in product development, innovation, and growth as we work to support dealerships across Europe and beyond.
Representing Machineric
Our CEO, Annika Amenberg, represented Machineric during the Visa She's Next programme and had the opportunity to meet an inspiring community of founders, mentors, partners, and industry experts.
Events like these are a valuable reminder that entrepreneurship is rarely a solo journey. Behind every growing company is a network of people who provide support, knowledge, encouragement, and opportunities to learn from one another. Being surrounded by ambitious entrepreneurs building businesses across different industries was both motivating and inspiring.
Reflecting on the experience, Annika shared:
Receiving this recognition is very encouraging because it validates not only the work we've done so far, but also the vision we're working towards. Building a company comes with plenty of challenges and uncertainty, so moments like these are a reminder to keep pushing forward.
The equipment industry is changing rapidly, and we're excited to continue building solutions that help dealerships work more efficiently and gain better visibility across their operations. This recognition gives us even more motivation for what comes next.
Looking Ahead
As we continue building the next generation of tools for equipment dealerships, this recognition gives us even more motivation to push forward. There is still enormous potential to improve how machines move through the sales process, how teams collaborate, and how dealerships manage information across their operations.
We are excited about what comes next and grateful to be part of a community that supports innovation and entrepreneurship.
Thank You
We would like to thank Visa, the She's Next programme, the organisers, mentors, judges, and everyone involved in making this initiative possible.
Most importantly, thank you to our customers, partners, supporters, and community. Your trust and feedback continue to shape Machineric and inspire us to keep building.
We are excited for the journey ahead.