Floorplan Financing Explained: How Equipment Dealers Can Finance Their Inventory Buying inventory is one of the biggest financial commitments for an equipment dealership. A dealer may need to purchase several machines before they are sold, which means significant amounts of capita... Inventory Strategy
Why Good Machine Descriptions Sell More Equipment When a potential buyer visits an equipment dealer's website, they are usually comparing several machines at the same time. They may be looking at different brands, models, prices, locations and condit... Equipment Sales Inventory Strategy
Selling Machinery Internationally Starts Long Before Shipping For many equipment dealerships, the buyer isn't always local. A wheel loader in Sweden might end up working in Spain. A tractor in the Netherlands could be sold to Poland. An excavator listed in Germa... Equipment Sales Inventory Strategy
Why Equipment Dealers Should Stop Creating PDF Offers From Scratch When a customer enquires about a machine, the way you present that machine often shapes their first impression of your dealership. A phone call may start the conversation, but a professional PDF offer... Inventory Strategy
Why Your Best Customers Shouldn't Be Seeing Inventory at the Same Time as Everyone Else Most equipment dealerships have a group of customers they know very well. They might be contractors who regularly replace their fleet, rental companies looking for specific machine types, or municipal... Equipment Marketing Inventory Strategy